The question of business development is still amid the most important tasks in the activity of any firm. Company owners are searching for innovative methods of business planning and strategic management. Balanced scorecard system is becoming more and more popular now as a performance measurement framework that adds strategic financial and non-financial business metrics so as to give managers complete view of company performance. The balance scorecard system is widely applied in industry and business, government, as well as non-profitable institutions worldwide. The popularity of balanced scorecards is explained by its ability to perform in-depth analysis of the organization's daily activity and estimating the prospects of the company in achieving the strategic goals.
The question how to create balanced scorecard is frequently asked by a great number of company holders. First of all, you should remember that the procedure of development and maintenance of balanced scorecard requires professional knowledge in this sphere, as well as sufficient experience in dealing with performance assessment and strategic management tools. The first and the most essential step in BSC creation is the defining of the company strategy for a few years. Take into consideration that strategy should give answers to a number of questions and foresee possible problems in future. After defining the main strategic targets you should choose the values that will show the progress or regress of the company. Such values are named business metrics. The selection of metrics is also very important so that you can assess the performance of the company correctly. The standard rule for choosing business metrics is that such performance indicators should be measurable and relevant to strategic goals of the company. The most suitable number of business indicators is around twenty to thirty five indicators in one balanced scorecard. Balanced scorecard will help business management to control the progress of the company.